Modeling the Salience of Socio-Cultural Identities in the System PSYMDEV

PSYMDEV is a system designed to help the military analyst elaborate psychological messages that will be spread out using different sorts of media like tracts, video clips, radio programs, etc. The system relies on theories stemming from Psychology of Emotion (the Appraisal Theory and the Intergroup Emotion Theory) and Social Psychology (the Social Identity Approach, the Common Ingroup Identity Model). The inputs of the system are, on one hand, two social groups of the population, respectively called the info-targets and the aimgroup, that are characterized by their respective values for social criteria like age, gender, social status, etc., and, on the other hand, an emotion that the info-targets must feel towards the aim group. The output of the system is a situation described in two steps by means of a categorization scene intended to induce a state of mind in the info-targets, either positive or negative depending of the nature of the emotion to be felt, and an action scene supposed to trigger the specific emotion. In this paper, we will focus on the design of the categorization